1. Introduction
At Luck 77 we take the privacy of our members seriously. This Privacy Policy describes how luck77.im collects, processes, stores and protects the personal data of players and visitors, with particular regard to Pakistani users. It applies to all services provided through the Luck 77 platform including casino games, PSL and cricket betting, poker, baccarat, roulette, the VIP Club and all promotional activities.
By registering an account or using any Luck 77 service, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not consent, please do not register or continue using the platform. You may withdraw consent at any time by contacting us as described in Section 13, though doing so may affect your ability to use certain features of the platform.
Our core commitment: Luck 77 will never sell your personal data to third parties for marketing or advertising purposes. Your information exists to enable your account, process your payments, keep your account safe and improve the platform. That's it.
2. Who We Are
The data controller responsible for your personal information is the operator of luck77.im, referred to throughout this policy as "Luck 77," "we," "us" or "the platform." Luck 77 is a digital gaming platform designed primarily for Pakistani players, providing online casino, sports betting and gaming services through its website at luck77.im.
For any privacy-related questions, requests or concerns, please contact us directly using the details in Section 13. We have a dedicated privacy point of contact who handles all data-related enquiries and is required to respond within 5 business days.
3. Data We Collect
Luck 77 collects the minimum personal data necessary to operate the platform safely and provide you with a functional account. The categories of data we collect are set out in the table below.
We do not collect data that is unnecessary for the purposes described in Section 5. We do not ask for your social media passwords, national PIN, or any information beyond what is listed above.
4. How We Collect Your Data
4.1 Directly From You
Most of the data Luck 77 holds about you is information you provided directly when you registered your account, completed identity verification, made deposits or withdrawals, contacted support or opted into a promotion. You are always in control of what you submit to us directly — though incomplete information may prevent certain features from functioning.
4.2 Automatically During Your Use of the Platform
When you visit luck77.im or use any Luck 77 service, our systems automatically collect certain technical data. This includes your IP address, the device and browser you are using, your general geographic location (derived from your IP), pages you visit and the sequence in which you visit them, and timestamps of activity. This data is collected via server logs and cookies as described in Section 7.
4.3 From Payment Processors
When you make a deposit or withdrawal via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT or card, the relevant payment processor confirms the transaction status to Luck 77. We receive confirmation of success or failure along with a transaction reference — we do not receive or store your full card number or mobile wallet PIN. All financial authentication happens directly with the payment provider.
4.4 From Identity Verification Services
For KYC (Know Your Customer) verification — which is required before processing your first withdrawal — Luck 77 may use a third-party identity verification service to confirm the authenticity of the identity documents you submit. This service receives only the specific documents you upload and returns a verified or unverified status. Your documents are not retained by the verification service beyond the period required to complete the check.
5. How We Use Your Data
Luck 77 uses your personal data for specific, legitimate purposes only. Every use of your data is covered by one of the following legal bases: performance of a contract (your account agreement), a legal obligation, a legitimate interest of Luck 77 that does not override your rights, or your explicit consent.
- Account management — creating and maintaining your Luck 77 account, verifying your identity, processing login and authentication.
- Payment processing — executing deposits and withdrawals to and from your account via your chosen PKR payment method.
- Fraud prevention and security — detecting unauthorised account access, preventing bonus abuse, identifying suspicious transaction patterns and protecting the integrity of the platform.
- Regulatory compliance — meeting anti-money laundering (AML) obligations, age verification requirements and any other applicable legal duties.
- Customer support — resolving your queries, disputes and technical issues using your account history and communication records.
- Platform improvement — analysing aggregated usage data to improve site performance, game selection, mobile compatibility and user experience for Pakistani players.
- Responsible gaming — monitoring for signs of problematic gambling behaviour and providing appropriate resources or interventions where warranted.
- Promotional communications — if you have opted in to marketing, sending you information about Luck 77 offers, promotions and new games via the contact methods you registered. You can opt out at any time.
Luck 77 does not use your personal data for automated decision-making that produces significant legal effects without human review. Any account restriction or closure decision is reviewed by a member of the Luck 77 team before being finalised.
6. Who We Share Your Data With
Luck 77 shares your personal data only where strictly necessary to provide the service or comply with a legal obligation. We do not sell your data, rent it, or share it with third parties for their own marketing or advertising purposes. The limited categories of third parties who may receive your data are:
- Payment processors (Easypaisa, JazzCash, NayaPay, SadaPay, bank IBFT networks, Visa/Mastercard acquiring banks) — only the information required to execute your specific transaction.
- Identity verification providers — only the documents you submit for KYC, retained only for the duration of the verification process.
- Cloud hosting and infrastructure providers — the servers and systems on which the Luck 77 platform operates. All providers are contractually bound to process data only as instructed by Luck 77 and to maintain appropriate security standards.
- Game software providers — game history data may be shared with the game provider where a dispute or technical investigation requires it. These providers are bound by confidentiality agreements.
- Law enforcement and regulatory authorities — where required by applicable law or a valid legal order. Luck 77 will not disclose more information than legally required and will notify you of any such disclosure where permitted to do so.
Every third-party data processor used by Luck 77 has signed a data processing agreement that prohibits them from using your data for any purpose other than the specific service they provide to Luck 77.
7. Cookies & Tracking Technologies
Luck 77 uses cookies and similar technologies on luck77.im. A cookie is a small text file stored on your device by your browser when you visit a website. Cookies allow the platform to recognise your device on subsequent visits, maintain your session, remember your preferences and analyse how the site is used.
You can control or delete cookies through your browser settings at any time. Disabling essential cookies will prevent you from logging into your Luck 77 account. Disabling analytics cookies will not affect your ability to use the platform.
Luck 77 does not use third-party advertising cookies. We do not allow advertising networks or social media platforms to track your behaviour on our platform through cookies.
8. Data Storage & Security
Luck 77 takes the security of your personal data seriously. We implement the following technical and organisational measures to protect your information against unauthorised access, loss, alteration or disclosure:
- 256-bit SSL/TLS encryption on all connections between your browser and the Luck 77 platform — the same standard used by major international banks.
- Encrypted data at rest — all stored personal data including payment details, identity documents and account information is encrypted on our servers.
- Access controls — only authorised Luck 77 staff whose role requires it can access personal member data. Access is logged and audited regularly.
- Two-factor authentication — available for all member accounts and mandatory for all internal staff access to systems containing personal data.
- Regular security audits — Luck 77 conducts periodic security reviews of its infrastructure and application layer to identify and address vulnerabilities.
- Incident response plan — in the unlikely event of a data breach affecting your personal information, Luck 77 will notify affected members within 72 hours of confirming the breach, describing what happened and what steps are being taken.
No system is 100% secure. If you suspect your Luck 77 account has been compromised, change your password immediately and contact our support team via live chat or support@luck77.im. We will act immediately to secure your account.
9. Data Retention
Luck 77 retains your personal data for as long as your account is active and for a period thereafter as required by our legal and regulatory obligations. The specific retention periods are:
- Account and identity data — retained for the duration of your active account plus 5 years after account closure. This is required for anti-money laundering compliance and to enable dispute resolution.
- Transaction and betting records — retained for 7 years from the date of each transaction in accordance with standard financial record-keeping obligations.
- Customer support communications — retained for 3 years from the date of the last communication, or longer if the communication is part of an unresolved dispute.
- Technical and usage data (logs) — retained for 90 days from collection, after which they are anonymised or deleted.
- Marketing consent records — retained until you withdraw consent plus 1 year as evidence of the consent having been given.
When data is no longer required under these retention periods, it is securely deleted or anonymised so that it can no longer be linked to an individual. You can request early deletion of your data as described in Section 10, subject to any overriding legal retention obligations.
10. Your Rights Over Your Data
As a Luck 77 member, you have a number of rights regarding your personal data. These rights are described below and can be exercised by contacting us as detailed in Section 13.
Right to Access
You can request a copy of all personal data Luck 77 holds about you. We will provide this in a readable format within 10 business days of a verified request at no charge.
Right to Rectification
If any personal data we hold about you is inaccurate or incomplete, you have the right to request a correction. Contact support and we will update your records promptly.
Right to Erasure
You may request that we delete your personal data. We will do so except where retention is required by a legal obligation. Note that this will result in your account being closed.
Right to Restrict Processing
You can ask us to stop actively using your data while a dispute is being resolved, without requiring deletion of the data itself. This is particularly relevant during account-related investigations.
Right to Portability
You can request your personal data in a structured, machine-readable format so that you can transfer it to another service provider if you choose to do so.
Right to Object
You may object to Luck 77 processing your data for direct marketing at any time. You can also object to other processing based on legitimate interests where your individual circumstances provide grounds for doing so.
All rights requests will be acknowledged within 2 business days and fully resolved within 10 business days. We may need to verify your identity before processing a rights request to ensure we do not disclose data to an unauthorised party.
11. Children's Privacy
Luck 77 is strictly an 18-and-over platform. We do not knowingly collect personal data from individuals under the age of 18. If you are a parent or guardian and believe that a person under 18 has registered an account at Luck 77, please contact us immediately at support@luck77.im. We will investigate and, if confirmed, close the account and delete all associated data without delay.
Any winnings generated by an account belonging to an underage individual will be forfeited. Luck 77 takes its age verification obligations seriously and may request proof of age at any point during the account lifecycle.
12. Changes to This Privacy Policy
Luck 77 may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or the platform's features. When material changes are made, we will update the "Last Updated" date at the top of this page and, where practical, notify you via the email address or mobile number registered on your account.
We encourage you to review this Privacy Policy periodically. Continued use of the Luck 77 platform after any update to this policy constitutes your acknowledgement of the changes. If you disagree with an updated version, you may close your account as described in the Terms and Conditions at /terms-conditions.
13. Contact & Complaints
For any privacy-related question, data rights request or complaint, please use one of the following channels:
- Email: support@luck77.im — subject line "Privacy Request" or "Privacy Complaint."
- Live Chat: Available 24/7 on the Luck 77 platform. Ask for the privacy team directly.
We aim to resolve all privacy queries within 5 business days. For formal complaints that we are unable to resolve to your satisfaction, you have the right to escalate the matter to the relevant data protection authority in your jurisdiction.
This Privacy Policy was last reviewed and updated on 1 June 2025. Always visit /privacy-policy on luck77.im to access the current version rather than relying on a cached or saved copy.